“The clever and inventive minds of Jeong-Min Lee & Hyoung-Min Park of mmiinn, a design collective based in Seoul, South Korea, give tape an optical illusion of strength and security by printing a repetitive color image of hinges onto the 50mm by 45m tape. This fun idea gives the boxes a nice hardware as they are sealed tight with the tape adhesive. Visualizing the closure through the image strengthens your perception of the products function. Simple, clever, inventive and fun! This is the first work of the X Tape series but they plan on growing the collection by late Fall.” - YZ

(More after the jump)