The reigning Air Force 1 King, Mayor, just sent over the first image of his custom iced-out Play Cloths G-shock. This one of a kind piece was constructed by none other than celebrity jeweler, Ben Baller/I.F. & Co, and contains 9.5 carats of VS diamonds including a diamond buckle. This is truly a masterpiece, so don’t even think about duplicating. More pics and info coming soon.

Developed by London and Stockholm based design and musical duo,Dadahack, ‘ TAP3′ is a custom-made mp3 playing cassette. It can be used as a personal music player by plugging in your headphones to the device, and can be loaded with more music via a mini USB. alternatively, it also functions as a cassette when played in a standard tape deck. - Dboom

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Wale and 13thWitness have collaborated on a unique “Day in the Life” video with at Coachella 2010, presented by Belvedere Vodka. Fusing ’s superlative rhyme skills, with 13thWitness’ distinctive lens, this is a truly amazing artist collaboration. The video follows literally running a mile to perform for his fans, with 13th Witness following on foot, and captures all of the amazing hip-hop energy that followed… -Belvedere

In case you missed them, head over to our recently updated online shop to check out the Play Cloths Monogram Bags for Spring 2010. Included in the collection are the Chain Back Pack, Anchor Duffle Bag, Amari Holster, and Play Cloths Toiletry Bag.

Nike SB recently dropped their latest team video, showcasing some of their talent from The Land Down Under.

SSUReal From the Cradle to the Grave is a 6-inch, matte black vinyl skull featuring gold chrome-plated ABS teeth, articulated jaw, and a unique, embossed sylvan pattern covering the entire surface of the cranium. Also features a gold embossed Kidrobot x SSUR logo on the base of the skull. - KRB

Here are some spy-shots of Michael’s private jet, colored up in a Tar Heels-inspired white and Carolina blue. The aircraft is noted with a N236MJ – 23 for his jersey number, 6 for his championships – and a Jumpman logo on the rear fin. What goes on inside Jordan’s private jet at 30,000 feet is anyone’s guess, but what we do know from a look at the outside is that Jordan travels in mid-air with style, both on and off the court. -SN

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Flash back to 1997.  EASTWEST is born.  From those humble beginnings we have seen our operation grow to 2 doors on Long Island in NY and global with EASTWESTWORLDWIDE.COM.  EASTWEST has always strived to provide our loyal customer base with the best in footwear, streetwear, and lifestyle brands.  EASTWEST is a mash-up of all things counter culture.  With our passion for music, roots in vinyl and battle records, our love for sports, and a constant ability to find that next brand, EASTWEST has stood the test of time.  -EastWestWorldWide

Yesterday the new movie “Jean-Michel Basquiat: The Radiant Child” premiered at MoMA during Tribeca Film Festival. Nowness gives an exclusive preview of the film. - HS

Unicorns, as we all know, frolic all over the world, pooping rainbows and marshmallows wherever they go. What you don’t know is that when unicorns reach the end of their lifespan, they are drawn to County Meath, Ireland. The Sisters at Radiant Farms have dedicated their lives to nursing these elegant creatures through their final days. Taking a cue from the Kobe beef industry, they massage each unicorn’s coat with Guinness daily and fatten them on a diet comprised entirely of candy corn - TG